I've watched prices of ammo and such slowly creep up at my LGS. I truly think they applying their standard markup to it and are caught up in the crazy price fluctuations from their suppliers. They're trying their darndest to hold 9mm at $24 a box where a year ago it was 1/2 that. I've seen it double that at some places. It's a crazy world out there at the moment.
Our local shops are trying also, prices havent gone up significantly (except and one place recently, trays of.primers are at 10/100.....which is till 1/2 what folks are asking outside of the stores) but limits have been set, and generally the shops try to make sure theres SOME ammo available to everyone at a reasonable price.....
I Also try to remind people that they dont HAVE to try to be fair, were literally at their mercy for access to stuff like primers, powder, and loaded ammo.
Unless of course were gonna drop 10k+ and find a freight forwarder who will work with us to get a large enough order to barge.