Neverwinter
Member
- Joined
- Nov 13, 2008
- Messages
- 1,049
The lesson here is rather clear. If you do not work against it, your opponents will use emotionally charged language to produce a narrative which doesn't have to rely on facts and evidence to defeat you.http://www.luntzglobal.com/expertise-issues-answers.phpEither take control of the debate, or the debate will take control of you. It really is that simple. Silence is no longer an option. The news cycle never ends. Either you determine the message or someone else will.
Our focus is on language. We already know the words that work – or we’ll find them for you…fast.
Consider our record:
We changed the “estate tax” to the “death tax” and that changed the course of legislative history.
We changed “global warming” to “climate change,” and while that was highly confidential, even opponents acknowledged how those two words significantly impacted the public debate.
We changed “drilling for oil” to “exploring for energy,” and that helped energy companies secure the rights to develop more energy resources right here in America.
We changed “school choice” to “parental choice” and “vouchers” to “opportunity scholarships,” and that has helped the education reform efforts in more than a dozen states.”
Time after time we have succeeded in changing the course of the debate, and the impact can be measured in the hundreds of millions of dollars.
As we can see from the global warming to climate change transition, even being more technically accurate can be detrimental in spite of no impact to the overwhelming facts on your side. The liars on the other side will come out ahead of you as they try to change the discourse.
We should not even be calling them semi-automatic, use modern sporting rifle.