What are you cleaning the die, with?
My Lee 223 dies started scratching the outside of my case necks real bad, basically from the start. I thought it was because I didn't clean my first batch of cases good enough and left some grit in the die. The necks were 100% completely covered top to bottom in hundreds of deep scratches. The scratches had scratches. This left the necks very dull and in stark contrast with the polished shoulders and bodies. Sounds like you might be describing the same thing.
I tried cleaning out the die, but it didn't help. I sorta said "oh well," and I shot hundreds of ugly, scratched up rounds without any issues, other than difficult sizing and a couple stuck cases. Finally tried the advice of a THR member. I cleaned out the neck of the die using 400 grit sandpaper over a Q-tip... even though I couldn't see anything wrong with the dies, at all! Wish I could remember who posted this, because it worked like a charm. I think the issue is that if the die is not polished well enough at the factory, the first time it is used, tiny bits of brass get embedded in the die.
This also happened to a couple of my Lee flaring dies, which caused similar scratching on the inside of my pistol brass. Basically the same problem, only it developed a little more gradually. Same solution; a little cleaning/polishing with fine grit sandpaper, and no more problems.