I don't know, if they paid me I would find a demographic to advertise too though. I would likely start with warranty registration on thier shotshell presses for direct mail advertising.
Kind of like the best people to sell another Dillon to is someone that knows how good they are. Or someone looking for a press on a tight budget knows to get a Lee. You don't see Forster doing a lot of advertising, they get their sales by owners praising the press, word of mouth.
The good news, down the road, is that MEC makes good products and for whatever reason they don't seem to hold their value well at all. So you can get a $200+ reloading press for $75 or less in some cases. $75 is the most I have paid for any of my used MEC loaders.
I agree with you though, not the best market to jump into being a regular ol single stage called the "Marksmen". I would have added press mounted LED's that can change color to suit the owner, a few different handle options with at least one that rotates, a mount that puts it higher off the bench than is comfortable to operate normally, some threaded holes to thread different stuff into and called it the "Black widow super zombie slayer plant" and watch the money roll in...