Proposed re-naming for the 10 mm Auto...a marketing effort to revive the cartridge...

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saturno_v

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You know sometime you have to use a bit of marketing gimmicks, even in the firearm world, as your way to success....
I'm convinced that part (definitely not all) of the 'bad luck" for the 10 mm was the uninspiring name...a metric definition and, furthermore, a magnum load without the label...:D:D:D

These are my 3 suggestions:

.40 Auto Magnum
.40 Smith & Wesson Magnum (or .40 Smith & Wesson Auto Magnum)
.40 Winchester Magnum (or .40 Winchester Auto Magnum)

I know I know, the last 2 suggestions are "historically outrageous" but, hey...if this would help to revive the beloved cartridge why not???

Probably, eventually, the re-branded 10 mm would be referred to, colloquially, as .40 Magnum anyway...:D

Comments?? Opinions?? Other suggestions for other new names??
 
I like 10mm Auto more than any of the above.

Maybe we could get Alexander Arms involved and call it .40 Siegfried or .40 Sauron or something . . . :)
 
Considering that the 40 S&W was marketed initially to law enforcement agencies, and considering that they did not like the connotation of the word "magnum" (it makes the guns sound too deadly to laypersons), I doubt it would have been a good marketing strategy to have employed that term in any designation of this cartridge.
 
Considering that the 40 S&W was marketed initially to law enforcement agencies, and considering that they did not like the connotation of the word "magnum" (it makes the guns sound too deadly to laypersons), I doubt it would have been a good marketing strategy to have employed that term in any designation of this cartridge.
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Infact this re-branding is not aimed at Police departments ;);):D
 
How about we just convince gun makers to give us a few more 10MM options so we can buy them?
Right now we have the EAA Witness 10, the Dan Wesson Bobtail Commander.... and really that's about it that's actually available to buy.
 
How about taking an egomaniac's name & failed attempt at one caliber to revive another like -- 40 GAP? -- instant LE market share, an already established platform to market & the $$ to put behind the project :D
 
How about we just convince gun makers to give us a few more 10MM options so we can buy them?
Right now we have the EAA Witness 10, the Dan Wesson Bobtail Commander.... and really that's about it that's actually available to buy.
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Forgot the Glock 20 and 29......

But I hear you.....gun manufacturers will introduce more models in 10 mm Auto if there is demand for it..that is the problem...

I feel your pain..I owned a Witness 10 mm that had jamming problems and I got rid of it because of iffy customer service and the suspected weakness of the new rounded style slides (seems that quite few of them cracked with full SAAMI specs 10 mm loads) ...on the other side I do not want to spend too much money for a Kimber and I'm not a fan of the 1911 platform anyway (I like SA/DA and double stack) which exclude an used Delta Elite too....

I almost got a Glock 20 but I "cannot like" glocks.....I'm really not attracted to polymer guns

I guess the only option is an used S&W 1006 if I can find one....

I really want a 10 mm again but with the current offering I really have no choices for my tastes....I did love the Witness...if they get the customer service right or, even better, if Tanfoglio get rid of EAA altogether and they fix the rounded slide structural problems, I would consider one again in a heartbeat..even at higher price...
 
"The Centimeter" has some appeal.

I agree that we need to get the gun manufacturers to back the cartridge with some production and availability. I have been wanting a 10mm for years, but they are too expensive/hard to find.

I simply do not understand why there is ZERO MARKETING behind the 10mm. It's a perfect autoloading, semi-long-range cartridge that is legal for deer and is a proven man-stopper. It has the backing of Col. Jeff Cooper and civilian Don Johnson. Push it in a 1911, CZ or G20 platform with integral rails for optics.

"The 10mm. A real hunter's choice for a handgun deer gun."

OR, if it really needs re-branding...

"The Centimeter. A real hunter's option for a handgun deer gun".

Duh.
 
I'm convinced that part (definitely not all) of the 'bad luck" for the 10 mm was the uninspiring name...a metric definition
Click to expand...

I think the popularity of the 9mm blows holes in that theory.
 
This kind of stuff can work but in the case of the 10mm I doubt it. IIRC one of the ammo companies,Remington, came out with reduced recoil buckshot. No one cared.

Then Federal called it "tactical" and sales were good. Also I've heard .41mag would have done better if called like .41Police.

Many PD's did/do shy away from the "magnum" moniker.
 
.40 S&W ULTRA XXXTREEM EDITION WITH ELECTROLYTES!! IT'S GOT WHAT PLANTS CRAVE!!
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Its got what bad guys need!

Idiotocracy, that movie hits way too close to home! :)

--wally.
 
.40 S&W Long ?

Identifies with a popular cartridge and avoids the "magnum" stigma.

Hmmm. Magnum Stigma. Let's call it that. :neener:

Bill
 
There are other reasons the 10 isn't popular. The guns have to be rather large to handle full power loads. The 1911s chambered for it really can't withstand the pounding all that long, was never meant for such pressure. You ain't gonna find a light, compact carry in that caliber, but you can get a .40 in a G27 that's quite effective for defense. If you want an outdoor caliber, buy a revolver, more accurate and more versatile, can fire lighter small game loads without changing springs and such, just a sight elevation change, easily accomplished in the field with a leather man tool. All said and done, I think the 10 is just TOO MUCH for most auto pistol applications and even in duty weapons, many can't handle it just like many couldn't handle the .357 Magnum. But, unlike the .357 revolvers, you can't just load a 10 with a .40 like you can a .357 with a +P .38. The ten is not really adaptable to law enforcement. Well, it is, in light loadings, but then when Smith came out with the .40, it made the 10 obsolete for duty carry. Now, you can get a firearm every officer can shoot with some degree of proficiency and in a carryable size and weight.

I think naming the 10, the 10mm, was probably done to keep it from getting the "magnum" stigma at the time. Lots of departments back then went with the .38 for no other reason than to avoid the magnum PR stigma and then they pumped the .38 up to +P+ levels to make up for the ballistic deficiency. Call the 10 a "magnum" and you will sure as heck kill it for law enforcement. It'll never be a popular round anyway in law enforcement now that the .40 is here. Might win over some Tim Taylor civilian types, I guess.

I like the ballistics, but if I wanted a 10mm, I'd buy a .41 magnum. In fact, a .41 is on the agenda in the future, probably a Blackhawk. :D .41 mag handloads can rival the .44 mag and are useful on any game the .44 is useful for. They're certainly a step up from .357 in power.
 
Yeah

I like the ballistics, but if I wanted a 10mm, I'd buy a .41 magnum. In fact, a .41 is on the agenda in the future, probably a Blackhawk. .41 mag handloads can rival the .44 mag and are useful on any game the .44 is useful for. They're certainly a step up from .357 in power.
Click to expand...
Can you get an autoloader in 41 Mag?
 
Desert Eagle was made in 41 mag.

WinchesterAA,
leave off the magnum and call it 40 Tactical and you may be on to something.
 
I think the popularity of the 9mm blows holes in that theory.
Click to expand...

The 9 mm has been around since 1902 and it is basically the most popular handgun cartridge in the world not to mention the standard military sidearm round for all the armies around the world well before was adopted by the US armed forces and became popular here..

That round is pretty much the exception that confirms the rule in my theory..:D:D

By the way, my post was more a joke than anything else...but I still think there is a grain of truth in it....
 
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