I know I probably miss out by not checking Walmart, but I only buy from their sporting goods department when its a urgent late night run for a forgetten item that is needed for the next days adventure. I make a geniune effort to do my business at my local Hunting/Fishing shop. I do sometimes pay a little more on certain things, but the guys there make it up by giving me promo items, discounts on trivial things that don't sell well, and by calling the house when they come by something they know I'd like. They recently opened a Gander Mountain in my area. I was initially interested in having such a large sporting goods store that actually seemed to carry hunting and fishing gear, since most of the larger sporting stores here (Dick's and SportMart) focus more on team sports, camping, canoeing, golf, and such. After several trips and dissappointment at not finding anymore than a 5% saving on anything that I use...I haven't even bothered darkening their door with my presence. I'm sure ammo goes on sale there, and I'm sure I'd save a couple hundred a year if I'd wait catch it on sale and buy in bulk. I think I really just like my bi-weekly visits to the shop to pick up the ammo I need and check out the seasonal fishing gear.