Back when Winchester was first hitting the streets with these, I had a long conversation with their Director of Media Relations, or whatever his title was. Can't remember his name, but I'm pretty certain he's retired now.
I told him that the name was going to blow up on the company, and it really should be named something else.
He sort of poo-poohed my comments, and we went on from there.
About a year later, though, Winchester was embroiled in a HUGE media controversy -- claims of corporate racism, the whole 9 yards.
Their being stuck in the heartlands, away from the political environment of the East Coast, meant that they couldn't imagine the potential controversy that could be raised.