why is 22lr so stinkin popular?

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Don't forget that .22lr is a very well proportioned round for accuracy as well. Combined with low cost and lots of different guns chambered for it, the phenomenon has probably just fed itself for generations.

Anyone who firmly believes a technologically superior product should dominate the market should be reminded of what happened to Betamax back in the 80's. It's not always that simple.
 
I couldn't get past this line in the OP's post:

...really doesn't surpass the 22 short for potmeat which is its primary use.

I'd be surprised if any member here could name three friends who use the .22LR primarily for "pot meat."
 
In the day it was invented that's exactly what its purpose was. I have 2 single shots in my safe right now, one my paternal grandmothers and the other my maternal grandfathers. Both grew up dirt floor poor and used the rifles exclusively for putting meat on the table. A miss meant a missed meal.
 
Historical uses aside, Id venture informal target shooting aka plinking accounts for the vast majority of .22 ammo these days. What was once fact doesn't always remain so.
 
I understand NOW why its a big deal but what I don't understand is how it got to be so popular. It is underpowered for many purposes, and really doesn't surpass the 22 short for potmeat which is its primary use. Back in the old days somebody did something right to make the 22 lr shine very brightly for it to have basically eclipsed the other small game/target practice cartridges. 22 short should be cheaper to produce by using less material per shell, 22 magnum is quite enough up to coyote sized critter and would cost only slightly more to manufacture, so why did the 22lr get so big that it is sold quite often in 300+ round packages rather than the standard packaging of 50 pistol shells, or 20 rifle shells. Why is it the king of the smallbore?
The .22 lr rf is without doubt the most developed cartridge in the world. Everything imaginable has been done to improve it so far as accuracy, velocity, etc, etc, etc and etc. And shooting it is fun, fun, fun, ever since childhood, I have found no type of hunting compared to hunting rabbits and squirrels with a .22 rf rifle.
 
The wide spread sales and use of the Ruger 10/22 has to have some impact on 22 ammo sales.

The .22 was extremely popular long before the introduction of the 10/22 or the Marlin 60.

As far as putting meat on the table goes my uncle was often given TWO .22 cartrridges and told to bring home dinner. This would have been in the early 1950's. My grandfather left my grandmother with 5kids to raise and only one of them a boy. Times were very tough for them and any food was a blessing. They couldn't afford ammo that didn't go directly for food. There was a lot more of that in certain parts of the country than people know. My family is from eastern Kentucky and in the early 1950's a woman with 5 kids had little chance to make a living wage. But they all survived. Actually there was another child that didn't make it but I was never told that whole story.

So when I say that guns have been important to my family trust me I mean it. There are lots of other reasons they were important too. We lived way off the beaten path where there was never a LEO to be seen. So HD was up to us. My mother discouraged a rapist with a shotgun for example. There are other stories.

Guns are essential to the way of life we have lived here for a couple hundred years now.
 
1857 - 22 short rimfire
1871- 22 long rimfire
1887- 22 long rifle rimfire
1912- 4th state gains statehood marking the end of westward expansion.
 
From a target shooting perspective, I enjoy shooting small bore prone. The 22 LR has been developed to an exceptionally accurate round, but which brand shoots best in your rifle is something that can only be found through testing. Match rimfire ammunition costs about the same as centerfire match ammunition but you don’t have to reload, clean up is much quicker. Some shooters never clean their barrels, or go thousands of rounds before cleaning. Barrel life is beyond comprehension. At the Shooter’s Mess at Camp Perry I sat across from a guy who claimed he had over 700,000 rounds through his barrel, most shooters claim that a barrel lasts around 200,000 rounds. If there is throat erosion, if the barrel is set back and rechambered it is as good as it was before rechambering.

Some other advantages to small bore prone: You shoot in the shade. You are done around 1300 or so. Match ammunition is relatively quiet. Shoot next to some center fire shooter using a magnum cartridge and you will appreciate a smaller bang. The absolute worst is shooting next to a guy with a muzzle brake on his belted magnum; every shot it is like a howitzer going off next to you. (The Government ought to encourage use of silencers, not try to regulate them out of existence)

Even though the cartridge has been developed to a high order of accuracy, shooting a good score is not a gimmie. The cartridge is extremely wind sensitive, you have to be hyper sensitive to wind direction and velocity. This is just wonderful for obsessive compulsive types as no matter how perfect you and your equipment, chance winds will always destroy a perfect score. You look through your scope, see the mirage, look at the flags, every thing looks stable: roll over and shoot, look through the scope and the winds shifted 180 degrees just as you pulled the trigger and your bullet is out in the eight ring!

1966 Anschutz 50 Meter Ten shot factory group

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1976 Anschutz Factory

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M1813

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Eliseo Stock Anschutz round action.

DSCF3508JimmieEliseoRifle.jpg
 
Everything starts with .22 LR for many. Me, i started with the pellet air gun , then the .22 LR .
 
Even though we like to complain about the (hopefully waning) shortage of 22LR, the fact remains that it is by far and away still the least cost firearm and ammunition combination available. Solid accurate 22LR rifles can be had for well under $100. Centerfire rifles and pistols, triple that price will barely buy the cheapest of entry level guns. Other than reloading, nothing come close in price. The cheapest surplus is twice the cost. At the horrendous price of 12 cents, 100 rounds is less than most standard 20 round boxes of centerfire hunting ammo at the sporting goods counter. Add in low recoil, minimal noise, and far greater number of safe ranges and the 22LR stays right where it has always been at the top.
 
Everything starts with .22 LR for many. Me, i started with the pellet air gun , then the .22 LR .
Exactly how I started. I learned trigger discipline, breathing, and proper aiming using a Crossman 760, then was given a bolt action, magazine fed .22 rifle which I still have.
 
Match grade centerfire ammo is $1- 1.50 per round to buy new. Match grade .22lr is .10 to .15 cents per round (top grade match .22 maxes at 30 cents) at our current inflated prices. .22lr is used in competition at the highest levels, and is extremely popular with plinkers also , low noise and low recoil, you can shoot it indoors at any range, sillouhettes are fun to shoot and can be small and low cost simulating longer range shooting. Its a fun round that is also perfect for taking small game.
 
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Because during the election of 2008, many folks who had never owned or considered owning a gun before, all the sudden, (I wonder why) decided to purchase one. Maybe it was a handgun, maybe it was a rifle or shotgun. Either way, the election caused the shooting and gun ownership population to explode. Side effect, increased demand of guns and ammo and increased prices.

Fast forward a few years. Some of the folks who bought a gun and started shooting lost interest and faded away but everyone who was a shooting enthusiast before 2008 and the any who became enthusiasts in the wake of it were here to stay. Of those, they who first purchased a gun back in 08 may have purchased a 22 caliber firearm. Maybe not. But since they latched onto gun ownership and maybe even regular shooting sessions odds are they bought a 22 eventually.

So because of that event, I would say the amount of shooters nearly doubled. So, the amount of regular 22 shooters also doubled. Since then, more people are apt to try owning and shooting a gun and they undoubtedly will start shooting a 22.

As ammo prices and demand rise, 22 always becomes really hot. It is probably more popular of a hoarding round than any other. Probably because it is cheapest. When things are looking scary and you want to be able to feed your shooting passion even during ammo shortages you can always fall back on the 22.

More and more, I have been considering purchase of an adult air rifle. This seems the new generation of cheap shooting since 22 ammo is unreliable and not so cheap anymore.
 
The op is asking why during a time befor the ruger, befor the marlin 60 during s time when all of the popular 22 rim fire guns could take 22 short, 22 long, and 22lr, did the 22lr over take the 22 short in sales volume to the point it ended up cheaper than the 22 short.
Its something i have wondered my self and as best as I can figure out is during the post war 40s and 50s while times were VERY good for alot of the county, A large amount of the population found the higher price of the 22lr to be negligible compared to the better performance longer range blah blah blah then the model 60 came out and it was all over I mean the have only sold over 11 million of em in the last 55 years.
 
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This thread has gotten nowhere, and with some comments that have been made it could very well be argued that it has LOST ground since it started with a very few exceptions thanks to guys who participate here a lot and bothered to read and comprehend most of what has been said.
 
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