I like the comic, myself, and the people in it are familiar to me...sorts I hang out with. SUCCESSFUL people of my age group, who follow fashion trends, and are conservative because they don't want the government taking away their money to give to people who didn't try as hard. People who fought their way through school into a lucrative career in marketing, creative design, whatever, and enjoy their success.
The cartoonist is rightly showing that not all young professionals are leftist twits, many are conservatives, and that not all conservatives are frumpy old-before-their-time sorts who dress sensibly and go to bed at 9pm before the age of 35.
I like it. I've followed the comic for some time. For anyone who works in a hip, urban-setting office and is successful, but likes guns and resents the government sucking out of their wallet to give to deliberate failures, it speaks their language.
And as another poster said, it's not a "ha ha funny joke" old-fashioned comic strip. It's meant to be wry social commentary.