I could write a book based on experiences from "behind the counter".
Save me from ever having to deal with a know it all husband with his idiot wife trying to buy her a gun.
I finally mounted a B27 on the back wall and told every person that I was showing a gun to that that target was the only place they could point it.
A buck for every time I pushed a barrel aside and I could buy matched Holland game guns.
80% of my customers were very safety cognizant. The rest, not.
My process: check i.d., lay mat on counter. Get gun from case, carefully controlling muzzle. Verify empty. Lay on mat. Ask if they are familiar with action type and operation. Demonstrate. Show them where the " pointing target" is. Let them handle gun. If they crank the trigger without asking, I tell them that was free, next ones are a buck each, with a smile.
All along the way, smiling and friendly....until.