New Ammo Company Opens

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Dokkalfar

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Well I dunno if anyone's been following HPR but I just got this email from them :)






The long awaited new brand of American Made Ammo is finally here...


We are introducing 4 calibers at our launch:

9mm - 40S&W - 45Auto - 223 Rem

We are working hard to expand into a full line of centerfire ammunition. Next up is 380 Auto, expected later this June.

Where can you buy now? Scottsdale Ammo will be the exclusive internet source for HPR:

http://www.ScottsdaleAmmo.com

Over the coming months and years, we'll be working with various stores and ranges to stock shelves across the country.

The 100 winners of our ammunition giveaway have been contacted to select their free box. Thanks to all that signed up as we had an overwhelming response !!

**Everyone receives a special ammo launch coupon code.

Buy 2 or more boxes get $5.00 Off - Use code HPR5
Buy 10 or more boxes get $10.00 Off - Use code HPR10
Buy 20 or more boxes get $20.00 Off - Use code HPR20

(Codes are good through the end of June 2010 and can be used once per customer)

Though production is cranking up, please be patient with our inventory levels as demand is high. Our goal is to ship within 2-3 business days on in-stock products and attempt to keep supplies replenishing as quickly as possible.

The entire team behind HPR in both Payson, AZ and Scottsdale, AZ wish everyone a safe Memorial Day and a big salute and thank you to all those who have given their lives in defense of this nation. To them we owe an unrepayable debt.

'It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived.' - General George S. Patton

We appreciate your support and we look forward to providing you with quality American Made ammunition for many years to come.

Thank You.

-------------------
http://www.ScottsdaleAmmo.com
http://www.HPRammo.com is under construction but look for future updates and information.
 
I got the same email, I checked their web page and their prices are about 10-20 cents per round to high on all the calibers listed.
 
I got the same email, I checked their web page and their prices are about 10-20 cents per round to high on all the calibers listed.
Click to expand...


Same here. Since I didn't win one of their 100 free boxes of ammo, I took my name off their list.
 
Okay, help me understand.
Is "factory processed brass" reloaded brass or not?
They need to come out and just say whether its new or reloaded. Saying anything else is too much BS IMO.
 
Doesn't look that bad. Their prices are a little high, but not obscene. If you buy 2 boxes and use the $5 coupon code, it's a fair price to pay for good ammo.
 
Straight from the site selling it:

HPR Ammunition (High Precision Range) is 100% American Made. All traceable components, including brass*, primers, powder, and projectiles are Made in the USA. All assembly, personal inspection, and hand packaging is performed by US Citizens in Payson, Arizona. Even the paper that the box is printed on is milled in the United States. Our packaging is just a small example of our dedication to quality, innovation, efficiency, environmental responsibility, and attention to detail. You may say "That's different than what I'm used to in ammunition." We say, "Thanks for noticing!"

There are a lot of misconceptions regarding remanufactured ammunition. Bulk cases at gun shows and garage reloads give a second class image to the remanufacturing process. The fact is, many professional and competition shooters will fire new brass in a practice situation before they reload it to use in competition. When properly loaded and inspected, once-fired brass is every bit as reliable as new brass, if not more. Once-fired brass has one advantage, it is successfully once fired, eliminating the possibility that poorly formed primer holes prevent ignition. HPR is attempting to change those misconceptions. Our processed brass goes through extensive commercial testing and processing. Any brass that has flaws or damage is discarded. The casings are laser sized, polished, and tested. Just like when we use new brass, all cartridges go through the same intense quality control, high precision machining, and personal hand inspection (Very few companies can say that). Using reconditioned once-fired brass, we're able to reduce the component cost of manufacturing and pass that savings on to you, the shooter.

*All of our factory new casings are manufactured in the USA; however, our remanufactured ammunition, using once-fired brass, may contain small quantities of foreign made brass that has been processed in the USA.
Click to expand...

$0.32 per round for reloaded 9mm? So is the selling point that because it's made in U.S.A. we should pay 1.5X for reloads than we normally pay for new?
 
Yeah, I'm all for a quality American made product, but if the price isn't there it doesn't matter. 50 cents a round for 45acp? Reused brass or not I don't care, its still too pricey.
 
At those prices for 9mm reloads, it better load the magazines by itself.

And by loading magazines, I mean loading Sten mags by hand with no loader.
 
Few comments. Where are you guys buying stuff that is way cheaper? I'm looking all the time and ammoengine.com shows the truth of the market.

Also, in looking at HPR's production, they use the same machines and procedures of hand inspection as Black Hills. Now I do like and shoot Black Hills regularly, but I perfer a well done cartridge so I don't mind paying for a better round. Compared to Black Hills, HPR's prices are pretty darn attractive.

I guess it just depends on what ya'll like to shoot. There are career white box shooters and random reloads at gun shows that come from people's garages....nut'n wrong with that, but it's like driving cars. Some like a Ford Focus, others like a Honda Accord, others prefer a BMW. It's all transportation but it is a bit different depending on personall preference.

I'm going to give HPR a whirl, because for me it could be a loaded Honda Accord at a reasonable price as I'm used to paying MUCH more for Black Hills. We'll see.
 
regarding the where .. I just picked up 250 rounds of Federal range ammo 115 gr 9mm for $9.47 a box at WalMart .. not granted it's not the BMW of ammunition, but for killing some paper and saving a little $ that's hard to beat. The .40 S&W I bought was $13.97 at WalMart
 
Okay, I see and agree, Walmart is the source for cheap and dirty to mildly dirty. - (step up to a WinClean and it's a different story for both cleaner but also nearly 75% more $)

But will chime in that it's kinda apples and oranges. Example; Black Hills vs Walmart
 
For over $15 a box of 9mm 115g, I just shake my head - when I can get 124gr non-powderpuff Dynamit Nobel/Geco stuff for $12.25 from AIM.

And it's not remanufactured ammo.

That's the other thing.

These are reloads.

Fancy reloads.

But reloads nonetheless.
 
I'll order some from them and pay a little more just because they are a Arizona Co. I'm trying buy what I can from Arizona just to show my support.
 
The question is what level of quality is needed to realize the performance required for any given task.

Most people shooting plinking pistol ammo just need it to go bang reliably and hit close to the point of aim. Casual plinkers, action pistol shooters; these are the primary physical requirements. Does a $.32 round do that $.12 better than a $.20 round? For most people the answer is no. If you are shooting some kind of bullseye competition that requires a high(er) degree of consistency and accuracy then maybe the answer is yes, though I'd imagine that most people with such a special set of needs are handloading what they need anyway.

There is likely a market for expensive high quality factory "plinking" ammo out there somewhere; it is just going to be a limited one I would think.
 
Nowhere on their site does it say their stuff is "match grade" or anything to that effect. If it were, they'd be saying so. Instead, each and every item description is the "misconceptions" blurb and a generic bullet list of features. There is absolutely no mention of velocity, accuracy guarantees or anything else about the actual ammo whatsoever. The blurb sounds like they had a contest to see who could pack the most cliches into a paragraph.

Scottsdale Ammo said:
...our dedication to quality, innovation, efficiency, environmental responsibility...
Click to expand...

I may die of excitement. What a creative mission statement.

And then there's the pricing. I can take my pick of five or six different brands of 9mm at the local shops for $20/100 or so.

+1 Impureclient:

So is the selling point that because it's made in [the] U.S.A. we should pay 1.5X for reloads than we normally pay for new?
Click to expand...

Pro tip to Scottsdale Ammo/HPR: Spend less money on "edgy" packaging design and more on copywriting. Think about actually describing the products you're trying to sell, and maybe revise your blurbiage so that it doesn't sound like the company profile for a disinterested, no-name factory in China that craps out counterfeit designer sunglasses, rubber boots and bamboo backscratchers.
 
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Federal bulk vs. reloads from a company that has no reputation at all doesn't seem like 'BMW vs. Accord', it seems more like 'Honda vs. a car wrapped in a box that nobody's seen yet.'

Larry
 
i got that email about the discount codes too.

this ammo is too expensive for me. i'm not interested in any fancy match ammo, if that's what it is. just need decent quality range stuff (like federal champion at walmart).

HPR will have to lower their prices quite a bit for me to try their product.
 
It does say this on their "about us" page:

"*All of our factory new cartridges consist of new brass that is manufactured in the USA; however our remanufactured ammunition using once fired brass may include small quantities of foreign made brass that has been processed in the USA."

.... which leads me to believe that they have *two* types of ammo - new, and remanufactured....
 
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