Proposed re-naming for the 10 mm Auto...a marketing effort to revive the cartridge...

[Dope]

We need to inject a better name from popular culture so that it will catch on. .40 Grand Theft Automag?

Or maybe something extremely badass to draw people in. Like the 10mm Soul Reaper or .40 Inches of Eternal Suffering.

Hmmm, now I want one.

Dope

 

[atblis]

Let me rephrase

Desert Eagle was made in 41 mag.

Can you get an autoloader worth owning.

 

[Jim Watson]

Remington tried to boost sales of two of their slow moving calibers and did not do them a lot of good. They went from .244 to 6mm Remington to announce they had gone to fast enough rifling for 105 grain spitzers, but the .243 already had the market about sewed up. For a while, they called the .280 Rem the 7mm Express, trying to sell bolt actions instead of the autos it was brought out for. All that did was cause some kaBooms and frustration because a fair number of customers did not know there was a difference between 7mm Express and 7mm Magnum. So they changed back to .280.

"The Centimeter" has already been done and the name copyrighted. It is a shortened 10mm that predates the .40 S&W.

The cartridge is 10mm Norma. No need to mess with it, it is a niche product and nothing will change that.

 

[Tom Servo]

.40 Grand Theft Automag

Heck, some folks thought the "Magnum" in .41 Mag was what kept some police departments from adopting it. Had it been called something like .400 Police, it may have garnered a better reception.

.400 Dornaus & Dixon?

.40 Elite?

Four Bore Groin Punch?

 

[onemsumba]

10mm Law Enforcement Special

The problem I would think is there are allready so many cartriages out there that run the gamet of performance..

What problem was the 10mm trying to solve?

one might ask the same for the

.357 Sig
.45 GAP

besides being sexy what is the reason I need one vs my 9mm or 45 ACP, when the only thing I can afford to shoot as it is is .22 when I can afford the gas to drive to the range.... :banghead:

same can be asked about a lot of rifle cartriages, WSM, WSSM, RM etc...

 

[ZeSpectre]

I can see the advertising now.

See 'em stop
See 'em drop
CM
(Winchester 1cm Magnum)

 

[Lazuris]

Schlitz malt liquor's "Fo O"


1st ya get yer gun on, then gets yer drink on.


I'd sell them in a Combo Pack.

 

[saturno_v]

No need to mess with it, it is a niche product and nothing will change that.

Well, we 10 mm fans, hope to change that....

 

[ozarkman]

What about the 40 super?? Surely you folks remember the 38 super

 

[atblis]

10mm Hammer of Thor

 

[Dain Bramage]

The One.

Centimeter that is.

Seriously, of all the posts so far, .40 Automag is the best proposal.

 

[SuperNaut]

40 Max

40 X

40 Hot

ApeX

Vector10

 

[Majic]

Why all the 40 this and 40 that crap? Why wanting to call it a magnum? The 10mm name is just fine. It's original, not confusing, and accurately describes the cartridge. If you don't like the name then shoot something else.

 

[SuperNaut]

Whoah, settle down man!

 

[Dope]

Four Bore Groin Punch?

I like it.

Dope

 

[skywarp_]

10mm is a perfect name.


Sadly our countrymen have no idea what it means and think you're discussing artillery.


something needs to change and it's not the name of this cartridge.

 

[another okie]

.40 Long.

Actually "the Centimeter" makes me think of an old cigarette ad for a cigarette that was 101 millimeters long. They had a song on their ads that went "A silly millimeter longer, 101." The phrase "A silly centimeter longer, 10mm" would fit the tune.

 

[Gas Operated]

The 10mm needs more metricness, not less.
10x25mm

For that matter, all cartridges should be renamed with proper metric designations:
11.43x23
10x22
12.7x33rb
9x33r
5.56x15rf

 

[kd7nqb]

10mm is essentially a round for gun guys, as gun guys we know it exists. It has not caught on with the "unwashed masses" and I am ok with that. Honestly its one of the reason I chose .40S&W over 9mm EVERYBODY and their brother has a 9mm, but slightly less have .40's. (Thats changing I know)

 

[N1150X]

.40 S&W ULTRA XXXTREEM EDITION WITH ELECTROLYTES!! IT'S GOT WHAT PLANTS CRAVE!!

I got it LMAO

.40 fireball

 

[Vern Humphrey]

How about a Russian name, the .40 Vassily Overated.

 

[hankdatank1362]

Forty Supreme


I really don't care that much. I'm dying for a 10mm!

 

[axeman_g]

I love The Centimeter...

in street lingo it would just be "The Cent"

Or

10 x 25mm is the proper ID.... lets call it the "The 250 Auto"
I like 10mm, but .40 Long, .40 AutoMag or .40 Express.

I am brainstorming here.... how about we get new shooters. Ones that dont think 10mm has too much recoil. Then we can sell them all new guns.... and charge more.... J/K

 

[novaDAK]

What about the 40 super?? Surely you folks remember the 38 super

.40 Super already exists as a completely different cartridge.
http://www.jrwhipple.com/guns/40super.html

The 10mm needs more metricness, not less.
10x25mm

People will just abbreviate it as 10mm, just like people abbreviate 9x19 as simply "9mm"

 

[tinygnat219]

THE One Stop Shot.