Yeah... a quick view of the stock values for Ruger and S&W (now AOBC) shows that Ruger hasn’t been sweating S&W’s marketing, not for a long, long time.
Ruger dropped their marketing campaign and slunk off.
It had nothing to do with Ruger stocks versus S&W's, it had to do with a miss-fired ad campaign where they had their ads nuked by whatever genius was doing S&W's ads.
The lost wax cast process has been around for thousands of years. It was a lost art until fairly recently, and was rediscovered by the jewelry industry.
It can be done by several methods, either with any object that will melt or burn out of a mold, or by using a wax model.
I first became familure with the process in watchmaking school watching the jewelry students using it.
They carved whatever they wanted from special waxes, coated them with a ceramic mix, then put the mold upside down in a furnace.
The extreme heat melted/vaporized the wax, then while it was still hot they used centrifugal casting to inject metal into the mold.
Once cooled they broke off the ceramic and they had a nearly finished item that needed only final finishing.
Another method is to use any object that will melt or burn.
As example one student made his wife a silver grasshopper, using a real grasshopper.
He coated the dead hopper with the ceramic and cast it.
Details were extremely fine.
The big advantage of lost wax casting for firearms is that done right little machine work is needed. About all that's needed is some threading, final sizing of holes, hardening and tempering, and final polishing of the exterior.
In some cases even larger threads like some receiver barrel threads can be cast.
Another advantage is that some areas can be cast to size without having to make clearance cuts with machine tools in order to get to that area.
This can give a stronger part.
A metallurgist will usually tell you that if you have two complex parts like a pistol frame, BOTH THE EXACT SAME SIZE AND SHAPE, the forged frame will be somewhat stronger then the cast part.
All this forged versus cast is somewhat an exercise in futility, because these days many firearms have plastic frames.