rellascout
member
Who cares. It never sold well I doubt it will sell well now.
The Bren Ten is back!
- Thread starter Lightsped
- Start date
- Status
Actually, the original Bren Ten sold quite well. Unfortunately for the design, the business managers terrible. They pre-sold guns well in advance of finishing the design and starting production. They did this to raise capital. It is not clear to me if they lacked investors, or didn't solicit investors. In either case, they were then 'in the hole' so to speak, and never could get out. They were always using the most recent sales revenue to pay to produce a gun for a buyer a year earlier.
To make matters worse, under pressure to ship, they shipped guns without magazines, on the promise to deliver magazines later. They also didn't properly QA all guns, and therefore had more warranty work than expected. Once they realized the mess they had created, no investors were willing to get onboard to fix their woes.
They closed the doors with people still waiting for guns, and more still considering purchase.
You have assumed the low sales volume was due to the desirability of the product. It was actually due to lack of production capacity and business acumen.
However, one item to consider is that in the mid '80's there were no CZ syle guns readily available on the US market. Clearly, given the success of the CZ here, the Bren would have sold very well if they had production capacity and good customer service. Today, however, there are not only original CZ's to be had, but also several clones. The Witness clones are even available in 10mm and 45 ACP. Luckily for VLTOR, the Witness guns bear a stigma due to poor customer service reputation by EAA. There are many who like the design, but are unwilling to risk a bad experience.
To make matters worse, under pressure to ship, they shipped guns without magazines, on the promise to deliver magazines later. They also didn't properly QA all guns, and therefore had more warranty work than expected. Once they realized the mess they had created, no investors were willing to get onboard to fix their woes.
They closed the doors with people still waiting for guns, and more still considering purchase.
You have assumed the low sales volume was due to the desirability of the product. It was actually due to lack of production capacity and business acumen.
However, one item to consider is that in the mid '80's there were no CZ syle guns readily available on the US market. Clearly, given the success of the CZ here, the Bren would have sold very well if they had production capacity and good customer service. Today, however, there are not only original CZ's to be had, but also several clones. The Witness clones are even available in 10mm and 45 ACP. Luckily for VLTOR, the Witness guns bear a stigma due to poor customer service reputation by EAA. There are many who like the design, but are unwilling to risk a bad experience.
Acera
Member
Don't forget the magazine problems. It seems like they bought the mags from Italy, and then got caught up in an import issue, and count not get the Bren magazines shipped here to compound the issue.
It was a cutting edge gun when it came out, but got a bit ahead of itself. If the price is reasonable, it will sell a lot of guns. If the price is expensive, they will sell a fair amount of them because of the uniqueness factor to collectors and hardcore 10mm guys.
It was a cutting edge gun when it came out, but got a bit ahead of itself. If the price is reasonable, it will sell a lot of guns. If the price is expensive, they will sell a fair amount of them because of the uniqueness factor to collectors and hardcore 10mm guys.
jeff-10
Member
Around here a baseline CZ-75B is aproaching $700, so I would think a grand is a decent price if it is a decent performing pistol.
General Geoff
Member
I'm pumped. Plan on getting one when they're finally released.
- Status
Similar threads
