Why is GLOCK in all caps?

I guess I only just noticed it, when a magazine article talked about GLOCK and I thought it was really strange to write the brand name/inventor’s surname in all capital letters. Over and over. It’s kind of obnoxious. The Glock website has it in all caps, so I guess it’s official. I have nothing against Glocks, I just prefer other brands.

Anyone know the story behind it? Should we write it RUGER, COLT, etc. now?

 

I have no idea -- probably something their marketing department dreamed up. Just for the record, Glock is a family name, so there's no reason for it to be all caps. SIG and SAKO, on the other hand, are acronyms: Schweizerische Industrie Gesellschaft ("Swiss Industrial Group" in German) and Suojeluskuntain Ase- ja Konepaja Oy ("Civil Guard Gun and Machine Works" in Finnish). They should be all in caps, like NATO or UNICEF.

 

Its the same thing. Or it's the same thing.

 

Not sure, but they probably did it in all caps in order to register a trademark.

 

My GLOCK’s name is all caps........SUSIE Q.

 

Why is this of any importance or notice?

 

Because people want to find fault with brands they don't like, even if its a minor, irrelevant, nitpicking fault.

Not liking the font GLOCK uses is not a very big complaint.

 

All company names at links below are CAPS:

https://www.wilsoncombat.com/

https://www.springfield-armory.com/

https://ruger.com/

 

Not exactly -- those companies only use all caps in site menus, headlines, etc. In regular text, they use first-letter caps as standard. From those sites:

• All Rights Reserved Wilson Combat©.
• Springfield Armory® is a company with a history of producing high-quality products, and proudly stands behind them.
• Ruger is dedicated to the growth and development of our associates who make this Company one of the nation's leading manufacturers of rugged, reliable firearms.

Glock (or GLOCK) does it everywhere. From their site:

• Registering your GLOCK provides an additional level of protection and allows GLOCK to provide you with timely information, quickly and efficiently.

 

Who cares?

 

It could be for all sorts of reasons, I never really thought about it, the product can pretty much stand on its own regardless. They could lower case the whole sum'bitch and they'd still be the leading name in striker fired polymer pistols. But really, are we running out of things to critique or?

 

Because we've beat up just about every imaginable gun topic... 3 times, at least.

 

Thanks, Covid.

 

I think the bigger question is why isn't Smith & Wesson all caps?

 

Or like this:
SMITH & WESSON!

 

Gee all these years I though it was...

GLocK

 

I must have touched a nerve . Some of you care more than you think you do.

The brand stands on its own just fine, without clever marketing gimmicks like ALL CAPS.

 

I think it is shrewd marketing that worked. The Glock logo employs all caps. It advertising employs all caps. People tend to take quicker notice to words in all caps.. it has the same effect as underling and using bold when word processing. So when articles are written about GLOCKs the writers use the name as is, because it is a journalistic convention to be as accurate as possible. (Not followed by many who write political stuff.). So Glock has managed to impress the word GLOCK on us. And that has subliminal effects. The above is the opinion of 1942BULL — NO, no — of 1942 bull.

 

LOL!

Actually, I know the reason…just to give the folks who like to throw rocks one more stone!

 

The real trick is to pronounce it in all caps.

 

Beats another “what AR”, “Hornady or Dillon” thread at lest until Wednesday

https://en.wikipedia.org/wiki/Talk%3AGlock%2FGLOCK_vs._Glock_debate