The "new normal"....
I see the point of #80, but I also think the US shooting sports/gun industry panders to that "niche" gun owner segment.
This is the sector of the buying public or consumers that only buy "one gun" for self defense/home security. There
never really shoot or train with it, they rarely or never clean it,
, they may secure it in a safe or gun case but store it far away or in a impractical place for a critical incident,
.
These consumers may have bought a firearm as a impulse or maybe got it as gift/inheritance & don't know what to do with it.
The Youtube gun channel personality; The Yankee Marshal made a video with this same point, that some gun makers cater to this segment.
In recent years, I've seen only a few shooting sports industry names really stress the importance of proper training & instruction. SIG Sauer posted a few web ads & Gander Mountain has a few in-store displays/signs reminding customers of safety/learning safe firearm use.