I've encountered stuff like that, too.
Generally, I ignore it and just do my business, calling them on it only if it is very blatant. As far as I can tell, it is more often one employee's problem than it is a problem with the entire store. When it appears to be widespread policy, I go elsewhere.
(The worst most blatant case of sexism I encountered wasn't at a gun store. It was in the hospital after my first son was born. He was in the NICU because his blood sugar kept dropping down into the single digits and no one had yet explained to us what that meant or why it mattered. Finally the on-call pediatrician came into my room to talk. He introduced himself to my husband, but not to me, and started talking. After awhile, I asked a question. The doc explained the answer to my husband, never looking my direction and never acknowledging that I had asked the question. Funniest part was when the doc asked Bob, "Did your wife have any symptoms of diabetes during pregnancy...?" Bob and I laughed about it later. What a jerk!)
pax
Being a woman is a terribly difficult trade, since it consists principally of dealing with men. -- Joseph Conrad
Generally, I ignore it and just do my business, calling them on it only if it is very blatant. As far as I can tell, it is more often one employee's problem than it is a problem with the entire store. When it appears to be widespread policy, I go elsewhere.
(The worst most blatant case of sexism I encountered wasn't at a gun store. It was in the hospital after my first son was born. He was in the NICU because his blood sugar kept dropping down into the single digits and no one had yet explained to us what that meant or why it mattered. Finally the on-call pediatrician came into my room to talk. He introduced himself to my husband, but not to me, and started talking. After awhile, I asked a question. The doc explained the answer to my husband, never looking my direction and never acknowledging that I had asked the question. Funniest part was when the doc asked Bob, "Did your wife have any symptoms of diabetes during pregnancy...?" Bob and I laughed about it later. What a jerk!)
pax
Being a woman is a terribly difficult trade, since it consists principally of dealing with men. -- Joseph Conrad