HankB
Member
"Tactical" has been turned into a bad word by marketing. The current craze for the word "TACTICAL" was started, AFAIK, by Federal ammo. They had a reduced-power 12 ga buckshot load, which had been requested by various police agencies - it seems normal buckshot kicked too hard, and was bruising the tender little shoulders of delicate and slightly-statured officers hired under PC diversity mandates.
Nobody else was interested in buying this ammo, calling it a "wimp load" - or worse.
So Federal briefly took it off the market, repackaged it and relabeled it as "TACTICAL BUCKSHOT," raised the price, and had a sudden hit on their hands.
Go figure.
So other companies followed the same marketing strategy, and are now selling overpriced, underperforming products with the label "TACTICAL" attached.
And in the process, they're earning the contempt and derision of those "in the know" who can distinguish between actual value and performance . . . and marketing hype.
Nobody else was interested in buying this ammo, calling it a "wimp load" - or worse.
So Federal briefly took it off the market, repackaged it and relabeled it as "TACTICAL BUCKSHOT," raised the price, and had a sudden hit on their hands.
Go figure.
So other companies followed the same marketing strategy, and are now selling overpriced, underperforming products with the label "TACTICAL" attached.
And in the process, they're earning the contempt and derision of those "in the know" who can distinguish between actual value and performance . . . and marketing hype.