Ok, we have enough internet 'experts'. Now from those who actually go there...
From the Alaska Department of Fish and Game
http://www.wc.adfg.state.ak.us/index.cfm?adfg=info.faqs
"Firearms should never be used as an alternative to common-sense approaches to bear encounters. If you are inexperienced with a firearm in emergency situations, you are more likely to be injured by a gun than a bear.
However, a .300-Magnum rifle or a 12-gauge shotgun with rifled slugs is an appropriate weapon if you have to shoot a bear. Heavy handguns such as a .44-Magnum may be inadequate in emergency situations, especially in untrained hands."
http://www.wc.adfg.state.ak.us/index.cfm?adfg=bears.bearfax
says the same thing.
I also note the standard issue for National Park Service personnel in Alaska grizzly country is 12 gauge with slugs.
Also:
http://safety.eas.ualberta.ca/node/13#Shot
"A 12-gauge pump action shotgun is one of the most versatile weapons for bear protection. The recommended ammunition for a possible bear attack for a 12 gauge shotgun is a 12 gauge slug and 00-buck shot. Too light of ammunition will not be effective against a bear so you must be sure to purchase the correct ammunition."
Also:
http://en.wikipedia.org/wiki/Brown_Bear
"According to the Alaska Science Center, a 12 gauge shotgun with slugs has been the most effective weapon. There have been fewer injuries as a result of only carrying lethal loads in the shotgun, as opposed to deterrent rounds. "
And:
http://www.icefloe.net/hly0901/CombinedDocument.pdf
Minimum Field Firearms Requirements (for bear defense)
A. Firearms and ammunition carried for defensive purposes shall meet the
following minimum standards:
(1) Shotguns shall be 12 gauge or larger, (3-inch magnum is recommended),
ammunition will be 1-ounce minimum foster or brenneke type slugs.
(2) Rifles shall be 30 caliber or larger, ammunition will be 180 grain or larger
factory ammunition designed for big game.
(3) Handguns shall be 44 magnum or larger, ammunition will be 240 grain or
larger factory ammunition designed for big game. Upon Regional Firearms
Manager approval, those employees unable to safely handle a 44 magnum may be granted a waiver to carry a .357 caliber handgun.
So one can say what they would carry, what they think is effective. But those above carry 12 gauge shotguns with slugs VERY often!
Deaf